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The South West region spans a huge geography with a diverse range of industries and changing demographic profile.  We encompass Swindon and Wiltshire; Gloucestershire; West of England; Somerset; Devon and Cornwall.  The region is split into a north and south group who each meet three times a year and as one region we host an annual conference welcome to employer and young ambassadors.  Our membership is made up of c80 public and private sector employers who have established apprenticeship programmes within their own organizations. 

SWAAN is one of nine regional networks, supported by the National Apprenticeships Service and is also a member of the National Apprenticeship Ambassador Network.

The primary aim of the AAN is to support the delivery of a high quality apprenticeships programme. Specifically, AAN members through engagement with other employers and stakeholders, will promote how apprenticeships:


  • Can help tackle skills gaps

  • Enable the widening of access to skilled trades and professions

  • Are relevant across all sectors, therefore helping to deliver more apprenticeship starts

  • Enable progression routes.


Our network forms a central hub for sharing good practice in apprenticeship delivery and learning from each other as well as developing new ideas for attracting, retaining and growing our apprenticeship programmes.



Members undertake their ambassador role on a voluntary basis by supporting and influencing a wide range of key stakeholders including schools, colleges, local enterprise partnerships, new employers and their supply chains, trade associations and employment bodies. They champion and support marketing, publicity and events to raise awareness of apprenticeships and also mentor other employers.


Celebrating might include putting on award events, graduations and initiatives such as National Apprenticeship Week

Storytelling where we share peer-to-peer first-hand accounts about apprenticeships – young person to young person, employer to employer.


Signposting means pointing employers and potential apprentices towards accurate sources of information about apprenticeships

Sharing insight with Government offers us the opportunity to feed back to Government lessons learnt and what ambassadors are hearing about apprenticeships.out apprenticeships