Mission and KPIs

SWAAN is the Apprenticeship Ambassador Network (AAN) in the South-West, one of nine regional networks funded by the Education and Skills Funding Agency (ESFA).

As local networks, we each deliver and report quarterly against key performance indicators (KPIs) a regional business plan to promote apprenticeships.

Vision

The Apprenticeship Ambassador Network inspires and influences people to choose apprenticeships, as a route to create business and individual success across the country.

Mission

The Apprenticeship Ambassador Network and the Young Apprenticeship Ambassador Network is the movement championing apprenticeships to raise awareness and increase engagement to meet the needs of employers, communities, and individuals across the country.

Objectives

Grow in influence and relevance

Tell our story

Be nationally significant and locally relevant

Be agile and responsive

The Four Pillars

Celebrating

Storytelling

Signposting

Sharing insights

Priority Sectors 2021-22

Construction

Digital

Health & Social Care

Manufacturing

Priorities 2021-22

Connecting more SMEs with apprenticeships

Encouraging progression

Ensuring a high-quality apprenticeship experience

The importance of completions

Common indicators 2021-22

Social Media & Comms

Targeted Case Studies

Advocacy to non-engaged employers

Role Model Initiatives

SME Engagement & membership

SWAAN Ambassador activities

All SWAAN Ambassadors get involved in network activities on a voluntary basis or where there is a natural fit with their day jobs.

In practice, reporting against our regional business plan therefore involves a combination of in-house Ambassador activities and opportunities created via SWAAN initiatives.

Ambassadors already –

  • Proactively champion apprenticeships – with colleagues, with their supply chains and clients, and across their own networks.
  • Act as a role model to promote apprenticeships — via case studies, PR campaigns, and “Look at me now” success stories.
  • Share experiences, knowledge and skills – talking positively and honestly about the impact an apprentice has made within their organisation.
  • Publicly endorse the benefit of apprenticeships – at job fairs, skills shows, via social media and events, recruiting new apprentices and upskilling staff.

And our Apprentice Ambassadors –

  • Proactively champion apprenticeships – online and in person, via social media, and in schools and colleges.
  • Act as a role model to promote apprenticeships — via case studies and PR campaigns, sharing their story and “Look at me now” success stories.
  • Share experiences, knowledge and skills – talking positively and honestly about their role as an apprentice in the workplace.
  • Publicly endorse the benefit of apprenticeships – at job fairs, skills shows, via social media (@SouthWestYAAN) and by inspiring future apprentices at events.

We then ask all our Ambassadors to –

  • Engage with SWAAN objectives and activities – e.g., supporting another Ambassador, attending, presenting at, or promoting events.
  • Engage with national apprenticeship initiatives – e.g., National Apprenticeship Week and The National Apprenticeship Awards.
  • Respond to requests for insights and case studies – to evidence the quarterly business report.

SWAAN initiatives typically provide an opportunity for further Ambassador activities –

  • Celebrating – e.g., e-News bulletin, Ambassador meetings, Regional Conference, National Conference, promoting the National Apprenticeship Awards.
  • Storytelling – e.g., Ambassador support, Social Media including local support for national campaigns (e.g., National Apprenticeship Week)
  • Signposting – e.g., e-News Bulletin, Ambassador support, Ambassador meetings, Regional Conference, National Conference, SME Surgeries.
  • Sharing insights – e.g., e-News Bulletin, Ambassador meetings, Regional Conference, National Conference, Social Media, themed webinars.

Take a look at our social media activity for more examples –

For further information, please Contact Us.