Mission and KPIs
SWAAN is the Apprenticeship Ambassador Network (AAN) in the South-West, one of nine regional networks funded by the Education and Skills Funding Agency (ESFA).
As local networks, we each deliver and report quarterly against key performance indicators (KPIs) a regional business plan to promote apprenticeships.
The Apprenticeship Ambassador Network inspires and influences people to choose apprenticeships, as a route to create business and individual success across the country.
The Apprenticeship Ambassador Network and the Young Apprenticeship Ambassador Network is the movement championing apprenticeships to raise awareness and increase engagement to meet the needs of employers, communities, and individuals across the country.
Grow in influence and relevance
Tell our story
Be nationally significant and locally relevant
Be agile and responsive
The Four Pillars
Priority Sectors 2021-22
Health & Social Care
Connecting more SMEs with apprenticeships
Ensuring a high-quality apprenticeship experience
The importance of completions
Common indicators 2021-22
Social Media & Comms
Targeted Case Studies
Advocacy to non-engaged employers
Role Model Initiatives
SME Engagement & membership
SWAAN Ambassador activities
All SWAAN Ambassadors get involved in network activities on a voluntary basis or where there is a natural fit with their day jobs.
In practice, reporting against our regional business plan therefore involves a combination of in-house Ambassador activities and opportunities created via SWAAN initiatives.
Ambassadors already –
- Proactively champion apprenticeships – with colleagues, with their supply chains and clients, and across their own networks.
- Act as a role model to promote apprenticeships — via case studies, PR campaigns, and “Look at me now” success stories.
- Share experiences, knowledge and skills – talking positively and honestly about the impact an apprentice has made within their organisation.
- Publicly endorse the benefit of apprenticeships – at job fairs, skills shows, via social media and events, recruiting new apprentices and upskilling staff.
And our Apprentice Ambassadors –
- Proactively champion apprenticeships – online and in person, via social media, and in schools and colleges.
- Act as a role model to promote apprenticeships — via case studies and PR campaigns, sharing their story and “Look at me now” success stories.
- Share experiences, knowledge and skills – talking positively and honestly about their role as an apprentice in the workplace.
- Publicly endorse the benefit of apprenticeships – at job fairs, skills shows, via social media (@SouthWestAAN) and by inspiring future apprentices at events.
We then ask all our Ambassadors to –
- Engage with SWAAN objectives and activities – e.g., supporting another Ambassador, attending, presenting at, or promoting events.
- Engage with national apprenticeship initiatives – e.g., National Apprenticeship Week and The National Apprenticeship Awards.
- Respond to requests for insights and case studies – to evidence the quarterly business report.
SWAAN initiatives typically provide an opportunity for further Ambassador activities –
- Celebrating – e.g., e-News bulletin, Ambassador meetings, Regional Conference, National Conference, promoting the National Apprenticeship Awards.
- Storytelling – e.g., Ambassador support, Social Media including local support for national campaigns (e.g., National Apprenticeship Week)
- Signposting – e.g., e-News Bulletin, Ambassador support, Ambassador meetings, Regional Conference, National Conference, SME Surgeries.
- Sharing insights – e.g., e-News Bulletin, Ambassador meetings, Regional Conference, National Conference, Social Media, themed webinars.
Take a look at our social media activity for more examples –
- SWAAN – Twitter (@SWAAN_Coord) and LinkedIn (@SWAAN)
- Apprentice Ambassadors – Facebook (@SouthWestAAN), Twitter (@SouthWestAAN) and Instagram (@SouthWestAAN).
For further information, please Contact Us.